Two nights at the room that defines the music — 8 full-size spread images across 16 pages, printed on premium paper. Each spread opens to 22×15 inches, so every copy is 8 pull-out art prints fans carry out of the club.
One design for the Blue Note run — this is the edition proposed by email. Sold at both nights, closed forever when the run ends. Batch-printed to demand, so risk stays tiny.
A unique newspaper for each night — the date, the sets, the writing. Run sized to the room; when a night sells out, that edition is gone forever. Scarcity is real and dated, so it carries a higher price point than a poster.
They combine well: per-night editions at the shows, the open edition online only — the collector object and the accessible one, without either undercutting the other.
End-to-end. A photo book with Wiz Khalifa. A limited edition artist newspaper with Nike. Event production with H&M and Highsnobiety. TikTok marketing for Noah Kahan. Creative direction with over 20 artists across genres. We stock our own newspapers through our own global distribution — Magculture, Yvon Lambert, Skylight, Quimby's.
Design, print, logistics, promo, distribution — one team, one pipeline. Full-size newsprint where every spread opens into a wall poster, with real writing on the backs. Your team approves at concept, layout, and final. We run the rest.
As proposed by email: you finance at cost, Theo keeps 100% of sales. Or we finance everything and split. Pick the structure first — the products below work under either.
You cover production at cost plus our flat fee, and Theo keeps 100% of sales. At $25–35 a copy, margins run about 60–75 percent — break-even sits under 20 copies.
Wide Open pays for everything — design, print, shipping. Costs recoup off the top, then the net splits 60/40 in the artist's favor. You write no checks and carry zero risk.
The email example — 50 copies at $30, roughly $975 profit — assumes every copy sells. Drag sell-through to 100% below to reproduce it; the default models a conservative 90%.
One design, the whole Blue Note run, closed forever at the end. The defaults below are the run proposed by email — 50 copies at $30.
Every number is a lever — drag them and the budget recalculates across both nights.
Blue Note New York seats about 200 a set and runs two sets a night — we model each night at 400. True it against ticketed capacity and every row recalculates. Shipped to NYC; customs handled by us.
The artist newspaper has half a century of collector history — priced like art, not merch.
Printing and shipping take a week. The only real time variable is design.